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Making Sustainability Profitable (with Jasper Steinhausen)

Jasper Steinhausen (Business with Impact) joins The Green Insider Podcast to share how sustainability becomes a competitive advantage—when you start by solving real business problems. We talk practical steps, quick-win initiatives, and the mindset shift from “cost” to “profit driver.”

  • Why “sustainability = profitability” is more than a slogan
  • How to find low-hanging fruit (like energy efficiency) to prove ROI fast
  • The “costing misalignment curve” and what it means for leaders
  • A practical blueprint from Jasper’s book Making Sustainability Profitable
  • What’s next: Jasper’s 2026 group program to scale impact

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