This week on The Green Insider Podcast, Mike Nemer sits down with Rob Cantrell, CEO of Atlantic Energy, to talk about branding, growth, and the future of energy in Texas. Rob shares why the Alamo remains a timeless branding lesson, reflects on Atlantic Energy’s rapid expansion through acquisitions, and discusses how the industry is balancing traditional power, green products, and rising demand from AI data centers.
In episode 329, we cover:
- Why the Alamo is a powerful case study in lasting brand identity
- Atlantic Energy’s 2025 growth, including three acquisitions and major scale expansion
- How customer demand is shaping traditional and 100% green power offerings
- The evolving role of deregulated markets for commercial, industrial, and residential customers
- What AI data centers could mean for ERCOT, grid stability, and demand response in Texas
- How sustainable energy progress has shifted across political and market cycles
Listen for insights on: branding that creates emotion and action, the realities of scaling an energy business through M&A, and where renewable and data center demand may take the Texas power market next.
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